Created by a chiropractor, for chiropractors, Sidewinder uses smart, AI-powered strategies to keep patients engaged and excited about everything your office has to offer.

No more one-off campaigns. No more front desk burnout. Just consistent, professional communication that grows your practice from the inside out.

Today, Dr. Ryan Goss and the Sidewinder team help clinics across the country streamline their communication, boost service awareness, and increase revenue—without the burnout.

After more than 20 years in private practice, Dr. Goss knows what it takes to run a successful chiropractic office—and how exhausting it can be to constantly market one.

In the early years, Dr. Goss focused solely on providing just chiropractic care.

But as cutting-edge services like SoftWave therapy, red light therapy, and decompression became more accessible, he began integrating them to improve patient outcomes.

The results were exciting—but short-lived. Once the buzz of a new service launch wore off, so did patient interest. Re-explaining the benefits, retraining staff, and re-promoting these services again and again quickly became overwhelming.

The constant need to “sell” inside the practice wasn’t just draining—it was burning out his team.

And when Dr. Goss looked for help, he found…nothing.

There were no options offering custom internal marketing for chiropractic clinics.

Nothing built for the unique needs of natural healthcare practices. And definitely nothing
designed to ease the load on already-busy staff.

Dr. Goss realized that proven marketing strategies—like upselling, cross-promoting, and engaging emails used in other industries—could and should be applied to chiropractic.

And with advancements in AI technology, now small clinics can market like the big players—without additional stress and work. 

With that vision, Sidewinder Marketing was born.